Key marketing skills : (Record no. 2721)

MARC details
000 -LEADER
fixed length control field 01516cam a22003494a 4500
001 - CONTROL NUMBER
control field 13661863
003 - CONTROL NUMBER IDENTIFIER
control field MWNLS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20090511082409.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040721s2004 enka 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004017032
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749442980
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749442989
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .C52254 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cheverton, Peter.
9 (RLIN) 6528
245 10 - TITLE STATEMENT
Title Key marketing skills :
Remainder of title strategies, tools, and techniques for marketing success /
Statement of responsibility, etc. Peter Cheverton ; [foreword by Malcolm McDonald].
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Sterling, VA :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 383 p. :
Other physical details ill. ;
Dimensions 25 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0420/2004017032.html">http://www.loc.gov/catdir/toc/ecip0420/2004017032.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0715/2004017032-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2004017032-d.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0910/2004017032-b.html">http://www.loc.gov/catdir/enhancements/fy0910/2004017032-b.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification       Headquarters Lending Library Headquarters Lending Library General Collection 15/11/2010 BCL 3500.00 658.8 CHE 0008383 01/11/2013 6000.00 15/11/2010 Books