Success in Advertising & Promotion (Record no. 26465)

MARC details
000 -LEADER
fixed length control field 00537nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180222b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780719553714
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0719553717
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 #1 - MAIN ENTRY--PERSONAL NAME
Personal name Milner, Don
245 ## - TITLE STATEMENT
Title Success in Advertising & Promotion
Statement of responsibility, etc. Don Milner
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. John Murray Ltd.,
Date of publication, distribution, etc. 1995.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 322p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Success study books
500 ## - GENERAL NOTE
General note Includes an index
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
9 (RLIN) 5629
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Selling
9 (RLIN) 51
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Promotion
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification       Headquarters Lending Library Headquarters Lending Library   22/02/2018 MacMillan 9000.00 659.1 MIL 22/02/2018 1500.00 21/02/2018 Books