Global marketing : (Record no. 26295)

MARC details
000 -LEADER
fixed length control field 00527nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171123b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273706786
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.848
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Hollensen, Svend
9 (RLIN) 26770
245 10 - TITLE STATEMENT
Title Global marketing :
Remainder of title a decision-oriented approach/
Statement of responsibility, etc. by Svend Hollensen
250 ## - EDITION STATEMENT
Edition statement 4th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. c2007
300 ## - PHYSICAL DESCRIPTION
Extent xxxviii,714p.:
Other physical details Col.ill.
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
9 (RLIN) 916
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification       Headquarters Lending Library Headquarters Lending Library General Collection 23/11/2017 Book Aid Internatioanl 20000.00 658.848 HOL 0112519 14/09/2026 30000.00 23/11/2017 Books