Marketing communications : (Record no. 26294)

MARC details
000 -LEADER
fixed length control field 00583nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171123b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273687726
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273687727
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.802
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title contexts, strategies, and applications/
Statement of responsibility, etc. by Chris Fill
250 ## - EDITION STATEMENT
Edition statement 4th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. c2006
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii,911p.:
Other physical details Col. ill.
500 ## - GENERAL NOTE
General note Includes subject index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
9 (RLIN) 5630
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing channels
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification       Mzuzu Branch Library Mzuzu Branch Library General Collection 23/11/2017 Book Aid Internatioanl 20000.00 658.802 FIL 0112518 10/09/2026 30000.00 23/11/2017 Books