The challenger customer : (Record no. 22926)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01839cam a2200409 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18968024 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MWNLS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160617103920.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160208t20152015nyua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2015452770 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781591848158 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1591848156 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781101980408 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1101980400 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn900623906 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | YDXCP |
| Language of cataloging | eng |
| Transcribing agency | YDXCP |
| Description conventions | rda |
| Modifying agency | BTCTA |
| -- | HBP |
| -- | CGP |
| -- | OQX |
| -- | OCLCF |
| -- | CDX |
| -- | BDX |
| -- | MNW |
| -- | SINLB |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5438.4 |
| Item number | .A325 2015 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.85 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Adamson, Brent, |
| Relator term | author. |
| 245 14 - TITLE STATEMENT | |
| Title | The challenger customer : |
| Remainder of title | selling to the hidden influencer who can multiply your results / |
| Statement of responsibility, etc. | Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 268 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: the hardest part of selling solutions -- The dark side of customer consensus -- The mobilizer -- The art of unteaching -- Building commercial insight -- Commercial insight in action -- Teaching mobilizers where they learn -- Two types of tailoring -- Taking control of consensus creation -- Making collective learning happen -- Shifting to a challenger commercial model: implications and implementation lessons. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales management. |
| 9 (RLIN) | 24485 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Selling. |
| 9 (RLIN) | 51 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations. |
| 9 (RLIN) | 6404 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations. |
| Source of heading or term | fast |
| 9 (RLIN) | 6404 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales management. |
| Source of heading or term | fast |
| 9 (RLIN) | 24485 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Selling. |
| Source of heading or term | fast |
| 9 (RLIN) | 51 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dixon, Matthew, |
| Dates associated with a name | 1972- |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Spenner, Pat, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Toman, Nick, |
| Relator term | author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Headquarters Lending Library | Headquarters Lending Library | General Collection | 17/06/2016 | Book Aid International | 15000.00 | 3 | 658.85 ADA | 0095910 | 10/08/2017 | 31/07/2017 | 22500.00 | 17/06/2016 | Books |