Marketing : (Record no. 20426)

MARC details
000 -LEADER
fixed length control field 00527nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151014b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273767183
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273767186
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction/
Statement of responsibility, etc. by Gary Armstrong and Philip Kotler
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Essex :
Name of publisher, distributor, etc. Pearson Education,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent p. :
Other physical details ill.;
500 ## - GENERAL NOTE
General note Include index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 6343
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification       Karonga Branch Library Karonga Branch Library General Collection 14/10/2015 BAI 8000.00 658.8 ARM 0086270 10/09/2026 12000.00 14/10/2015 Books