Basic marketing research/ (Record no. 19881)

MARC details
000 -LEADER
fixed length control field 00439nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150409b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292020488
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 00 - TITLE STATEMENT
Title Basic marketing research/
Statement of responsibility, etc. by Naresh K Malhotra
250 ## - EDITION STATEMENT
Edition statement fourth ed...
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow:
Name of publisher, distributor, etc. Pearson Education Limited,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 659p.:
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
9 (RLIN) 5971
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification       Headquarters Lending Library Headquarters Lending Library General Collection 09/04/2015 Beit Trust 10000.00 658.83 MAL 0081229 14/09/2026 15000.00 09/04/2015 Books