Marketing research: (Record no. 19859)

MARC details
000 -LEADER
fixed length control field 00465nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150330b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292020419
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh
245 10 - TITLE STATEMENT
Title Marketing research:
Remainder of title an applied orientation
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Essex :
Name of publisher, distributor, etc. Pearson Education Ltd.,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent iv, 924 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Include index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
9 (RLIN) 5971
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification       Mzuzu Branch Library Mzuzu Branch Library General Collection 30/03/2015 Beit Trust 10000.00 658.83 MAL 0084445 10/09/2026 15000.00 30/03/2015 Books