Instructor's manual, advertising seventh edition by William Wells, Sandra Moriarty and John Burnett. (Record no. 17517)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00993nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130702t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131865273 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131865277 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.10711 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zumpfe, Kathleen Rathje |
| 9 (RLIN) | 27000 |
| 245 10 - TITLE STATEMENT | |
| Title | Instructor's manual, advertising seventh edition by William Wells, Sandra Moriarty and John Burnett. |
| Remainder of title | principles and practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 451p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Topical term following geographic name entry element | Marketing |
| Relator term | Study and teaching |
| 9 (RLIN) | 27001 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wells, William |
| 9 (RLIN) | 27002 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 9 (RLIN) | 27003 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burnett, John |
| 9 (RLIN) | 27004 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Blantyre Branch Library | Blantyre Branch Library | General Collection | 02/07/2013 | Books for Africa | 3000.00 | 659.10711 ZUM | 0039581 | 09/09/2026 | 4500.00 | 02/07/2013 | Books | |||||
| Dewey Decimal Classification | Headquarters Lending Library | Headquarters Lending Library | 22/02/2018 | IBB | 10000.00 | 659.10711 ZUM | 0108834 | 22/02/2018 | 15000.00 | 21/02/2018 | Books | ||||||
| Dewey Decimal Classification | Mzuzu Branch Library | Mzuzu Branch Library | General Collection | 02/07/2013 | Books for Africa | 3000.00 | 659.10711 ZUM | 0039615 | 10/09/2026 | 4500.00 | 02/07/2013 | Books |