Book marketing and promotion:
Zell, Hans M.
Book marketing and promotion: a handbook of good practice - Oxford : INASP, c2001 - xv, 366p.
Include index
0952298996
Books- Marketing
Publishers and publishing- marketing
381.45002
Book marketing and promotion: a handbook of good practice - Oxford : INASP, c2001 - xv, 366p.
Include index
0952298996
Books- Marketing
Publishers and publishing- marketing
381.45002