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Consumer Behaviour/

Sethna, Zubin.

Consumer Behaviour/ by Zubin Sethna and Jim Blythe - 4th edition - New Delhi Sage publishing limited c2019 - xxiii, 549p. ill; (some col.)

includes bibliographical references and index

ISBN: 9781526450012

Subjects--Topical Terms:
Management and auxiliary services

Dewey Class. No.: 658.8342

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