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Marketing management/

Kotler, Philip.

Marketing management/ by philip kotler, Kelvin Lane keller and Alexander chernev.- - 16th ed.- - Harlow: Pearson, c2022. - 605p.: col. ill.;

includes index

ISBN: 9781292404813

Subjects--Topical Terms:
Management-marketing

Dewey Class. No.: 658.8 KOT

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