Building great customer experiences /

Shaw, Colin, 1928-

Building great customer experiences / Colin Shaw and John Ivens. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002. - xvi, 224 p. : ill. ; 24 cm.

Includes bibliographical references (p. 215-218) and index.

0333990137 (cloth) 9780333990131 1403939497 9781403939494

2002071471


Customer services.
Consumer satisfaction.
Experience.
Customer relations.

HF5415.5 / .S53 2002

658.8/12