The handbook of international marketing communications /

The handbook of international marketing communications / edited by Sylvester O. Monye. - Oxford, UK ; Malden, Mass. : Blackwell, 2000. - xv, 294 p. : ill. ; 25 cm.

Includes bibliographical references and index.

0631209131 (acidfree paper) 0631200916 (pbk. : acidfree paper) 9780631200918

99032754


Communication in marketing.
Export marketing.
Marketing.
Advertising.
Communication, International.

HF5415.123 / .H36 2000

658.8/48