Insurance and Behavioral Economics :
Kunreuther, Howard
Insurance and Behavioral Economics : Improving Decisions in the Most Misunderstood Industry/ Howard Kunreuther, Mark V. Pauly and Stacey McMorrow - Cambridge : Cambridge University Press, 2013. - xii, 329p. : ill.
Includes bibliographical references and index
9780521608268
Risk (Insurance)
Consumer behavior
Insurance--Decision making
368
Insurance and Behavioral Economics : Improving Decisions in the Most Misunderstood Industry/ Howard Kunreuther, Mark V. Pauly and Stacey McMorrow - Cambridge : Cambridge University Press, 2013. - xii, 329p. : ill.
Includes bibliographical references and index
9780521608268
Risk (Insurance)
Consumer behavior
Insurance--Decision making
368