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Qualitative consumer & marketing research/

Belk, Russell

Qualitative consumer & marketing research/ by Russell Belk, Eileen Fischer and Robert V Kozinets - London SAGE c2013 - 234p.: ill.

Includes index

ISBN: 9780857027672

Subjects--Topical Terms:
Consumers--Research
Marketing research

Dewey Class. No.: 658.83

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