Contemporary brand management/
Johansson, Johny K
Contemporary brand management/ by Johny K. Johansson and Kurt A. Carlson - London SAGE c2015 - xi,259p.: ill.
Includes index
9781452242873
Strategic planning
658.827
Contemporary brand management/ by Johny K. Johansson and Kurt A. Carlson - London SAGE c2015 - xi,259p.: ill.
Includes index
9781452242873
Strategic planning
658.827