Managing Marketing in the 21st century:
Capon, Noel
Managing Marketing in the 21st century: developing and implementing the market strategy/ by Noel Capon, Roy Capon and James Mac Hulbert - Abingdon: Routledge, c2009 - 592p.: ill;
Including appendix
9780979734441
658.8
Managing Marketing in the 21st century: developing and implementing the market strategy/ by Noel Capon, Roy Capon and James Mac Hulbert - Abingdon: Routledge, c2009 - 592p.: ill;
Including appendix
9780979734441
658.8