The handbook of field marketing :

Williams, Alison.

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams, Roddy Mullin. - London ; Philadelphia : Kogan Page, 2009. - xxv, 241 p. : ill. ; cm.

Includes bibliographical references and index.

9780749456269 (pbk.)

2009016416


Direct marketing.
Sales promotion.
Sampling.
Branding (Marketing)

HF5415.126 / .W55 2009

658.8/72