Marketing management :
Peter, J. Paul
Marketing management : knowledge and skills by J. Paul Peter and James H. Donnelly - 11th ed. - New York : McGraw-Hill, 2011. - xvii, 796 p. : ill.
Include index
9780071315555 0071315551
Marketing
658.8
Marketing management : knowledge and skills by J. Paul Peter and James H. Donnelly - 11th ed. - New York : McGraw-Hill, 2011. - xvii, 796 p. : ill.
Include index
9780071315555 0071315551
Marketing
658.8