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Social marketing :

Hastings, Gerard (Professor)

Social marketing : why should the devil have all the best tunes? - Oxford : Butterworth-Heinemann, 2007. - xvi, 367 p. : ill.

Includes bibliographical references and index.

ISBN: 9780750683500

Subjects--Topical Terms:
Social marketing
Behavior modification.

LC Class. No.: HF5414 / .H37 2013

Dewey Class. No.: 658.8

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