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Applications in basic marketing :

Perreault, William D. Jr

Applications in basic marketing : clippings from the popular business press / William D. Perreault Jr and E. Jerome McCathy. - 2005-2006 edition - Boston : McGraw-Hill, c 2005. - 215 p. : ill.

ISBN: 0072864710 9780072864717

Dewey Class. No.: 658.8

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